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Pulse
Overview
Pulse is a fitness technology startup building wearables for serious athletes. The brand needed to convey precision, performance, and the relentless pursuit of improvement.
Direction
Bold geometric forms and dynamic motion graphics capture the energy of peak performance. The color palette shifts from deep blacks to energizing accent colors that pulse with vitality.
Outcome
A powerful brand presence that secured Series A funding and established Pulse as a credible challenger in the competitive wearables market.
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